India is famous for its
traditional handlooms. A loom is a device used to make cloth where the warp
threads are stretched under tension longitudinally, to facilitate the
interweaving of the weft threads laterally. Fabrics made on looms operated by
hand, are known as handlooms.
Handlooms are the soul of Indian ethnic, the means of livelihood
for millions with a glorious past and a promising future. Woven across the
length and breadth of India at different locations, each location having its
own tradition of weaving there are innumerable varieties of sarees with names
based mostly on the locations where they traditionally belong.
The greatest advantage of handlooms is that no two sarees are
woven alike, there would be a subtle to notable difference discernible to the
naked eye. This summons in variety, interests the market, and also keeps the
weaver motivated to innovate constantly. The time period for completion of a
saree could vary from a couple of days to a week, but devotion and dedication
are woven into the fabric making the outcome desirable to the buyer.
Cotton is a widely preferred natural fibre material that is soft,
smooth textured, light, airy, sheer and very comfortable as a fabric for daily
wear and long durations. Pure handloom Cottons are good plain weaves of simple
lattice of closely placed yarn threads that are durable, and skin-friendly.
The physical qualities of cotton as good fabric material of
comfort and feel, absorbent during hot and insulating in cold weather conditions,
are welcome features. In addition, with mercerization cotton also acquires
additional strength and lustre. As a fabric material it is very versatile as it
provides good affinity to most colour dyes, blends very well with almost all
other fabrics, sets a very good backdrop for block prints and all other nature
of prints, absorbency of colour dyes is very high that ensures fastness and is
the right canvas for adorning featuresthat enhance the look.
Pure handloom cotton has been sought after since traditional times, for the ease of
availability as fabric material, an excellent fabric to work with, a very good
substitute for the costlier silk, the ease of additions during and after the
weaving process, an excellent fabric for experimenting on with successful
outcomes, the virtue of absorbing colors evenly and not spreading, and with
mercerization, a lustre that endears as much as it strengthens. Processes that
have inspired fashion designers have been first tried out successfully on
cotton like:
§ the
exotic and lyrical patterns of Bandhani through the tie & dye process
§ the
brilliance in execution of a complex calculated weave like ikat both in the
single and double varieties
§ the
floral spreads of Batik and the more creative Pen Batik
§ the
complex embroidery of traditional India be it Kutchi, Kasuti, Parsi Garo,
Kantha, Kashida, Chikankari, Jamdani, Phulkari or a host of other arty styles
§ the
brilliance of the Kalamkari art
that started with hand painting on woven cloth and today includes countless
designs and combining patterns of hand block prints
§ the
fabric enhancing features of patch work, appliqué, crochet, zari linings etc.
the lovely outcomes from traditional printing processes like Dabu, Bagru, Bagh
At The variety and range of cotton handlooms at Unnati is vast.
With the exceptionally fine South Handlooms of Gadwal, Uppada, Mangalagiri, Venkatagiri, Narayanpet, Rasipuram, Mysore, Dharmavaram, Kanjeevaram, Kerala, Madurai, Chettinad, you have the Northern belt
handloom cottons of Kota, Chanderi, Banaras,
the western India influence of Rajasthan, Jaipuri, the Rajkot cottons from
Gujarat and the Eastern and North eastern varieties of Bengal, Odisha,
Sambalpuri and Bomkai, Nagaland, Assam, and Meghalaya. Fine, soft, quality,
handloom cotton weaves, with the individual special characteristics of each
handloom variety of a region, the Unnati display is an awesome and enviable
collection that caters to a wide range of tastes and likes – housed under a
single roof.
Apart from different styles
of weaving, you can see the innovative outcomes of creative ethnic processes
like the ikkat, tie & dye, hand block prints, Dabu, Bagru and a whole host
of others. Embroidery work like Jamdani, Kantha, Kasuti, Parsi work, Patola, Kutchi, Zardozi, Ari, Gota, Badla, Mirror work,
Kundan work, sequins and other adorning features that decorate these sarees
like Tribal art, Batik, Kalamkari, Warli painting, Patachitra, Paithani, Madhubani in
a wide range of colours that enhance these cotton fabrics. With good blending
qualities, cotton handlooms of traditional styles such as Gadwal, Uppada, Pochampalli, Kanchipuram, Mangalagiri, Venkatagiri,
Narayanpet, Rasipuram, Kerala, Chettinad, Banaras, Kota, Orissa, Bengal have
been used with silk to get blended Sico and Cotton silk fabrics
of very good quality and durablity. Since they offer good canvas for prints,
beautiful designer saree versions are available using traditional block bagru
and dabu prints in a wide range of extremely vibrant and pleasing colours. Not
to mention the exhilarating and stylish abstract painting, computer art, Hand
painting etc. which have opened up new dimensions in adornment.
There are very sound reasons for shopping with Unnati Silks,
both online and at its offline stores at Hyderabad.
§ UnnatiSilks has
a Rich legacy of three
decades in the
field of Indian textiles.
§ Variety
available is 300
+ from the four
corners of India housed under a single roof.
§ The
range includes weaves from 21
states of India, woven with devotion and dedication, made
available from master weavers directly associated with Unnati.
§ A
wide range of ready-to-ship stock is always available to choose from.
§ Prompt
dispatch is made within 24 working hours of the order. Worldwide Express Shippingis
to countries across the world.
§ There
are reputed couriers like DHL,
FEDEX, UPS, Professional, DTDC etc. to give the confidence of safe
deliveries.
§ Exclusive
Products not available on most websites, could be seen displayed on Unnati’s
website.
§ Prices
are economical and attractive. Wholesalers, Bulk Buyers attract additional
discounts.
§ Handloom Mark, Silk Mark certification,
provide legal assurance and a boost in confidence to the morale of the
ever-increasing customer base regarding the goods being genuine.
The unique and ever-satisfying shopping
experience with Unnati Silks
While there is limitation of variety stock at other shops
offline and sites online, Unnati has an enviable collection of handloom sarees
that cover almost all the known varieties in India.
§ the
simple color play and contrast borders of Andhra cottons,
§ good
quality soft cotton sarees of
the North East,
§ the
lyrical stanzas of Bandhani patterns,
the wavy magic of the Leheria from Rajasthan,
§ the
exotic variety of floral Batiks,
§ the
soft and appealing tant cottons in Pure Handloom using Meghalaya cotton, Bengal Cotton, Assam Cotton, Nagaland Cotton etc.
§ ikat
sarees in Bomkai and Sambalpuri handloom cotton
§ the
stylish checks and stripes of Chettinad, Madurai and Coimbatore cottons
§ the
lush weaves of Dharmavaram which make good use of zari borders and designer
pallus
§ the
genetically colored cottons of Dharwad with intricate kasuti embroidery
§ the
white and cream Kerala Kasavu cotton sarees with shiny zariboders
§ the
traditional kotadoria muslin cottons of Rajasthan with lovely prints and
beautiful embroidery
§ the
fine cottons of Lucknow with chikankari embroidery - the soft cottons of
Madurai with elegant borders, attractive motifs
§ the
soft fluffy Malmal cottons of
North India
§ the
heavy gold thread or Zari borders, Nizam designs and striking colour
combinations of Mangalagiri handlooms
§ the
eye-catching borders and pallu magic of Uppada cottons
§ the
Venkatagiri sarees with attractive nature inspired motifs, classy designs with
Jamdani embroidery and much more.
This makes it all the more exciting and fairly difficult to
select and narrow down choices from the wide ranges available. Added to it are
the attractive prices at which they are offered making it a bargain one can
hardly refuse.
